Howdy! I'm Jennifer Day (Jen), Founder and Principal Advisor of Dayglow Strategies.
In 2025, I started my consulting practice to close the systems management gap for small to mid-size organizations. Sophisticated operational technology is core to good business strategy, and I help smaller teams achieve and maintain success using Salesforce.
With 16+ years in the Salesforce ecosystem, I'm a veteran at utilizing holistic systems management approaches to elevate nonprofit and corporate teams.
Cali kid, educated in London, and currently based in Portland, OR. I'm a staunch world traveler and believer in the beauty of human ingenuity, collaboration, and growth.
My Motto: Dive deep. Build well. Siempre fresco.
Credentials:
- Multiple Salesforce certifications (Salesforce Certification Verification)
- 1000+ hours learning about new products, features, and methodologies on Salesforce's free learning platform, Trailhead. (Trailhead Profile)
- Managed hundreds of platform improvement projects (LinkedIn for career history)
Jen Fun Facts:
🏍️ I ride motorcycles all over the world; motos are basically 70% of my personality.
🎵 Live music is my favorite dopamine hit
🏹 Untrained archery aficionado
🧩 I LOVE escape rooms (ask about my faves!)
💡 Devoted learner; I watch more educational youtube than tv/film.
🐱 Cats. That is all.
Expertise
Business Analysis & Solution Design
Requirements gathering
Stakeholder mapping
Gap analysis
Process documentation
Data modeling
Solution architecture
Platform health assessment
Project Management & Delivery
Vendor coordination
Timeline management
UAT design
Risk mitigation
Scope management
Cross-functional leadership
Agile and waterfall methodologies
Change Management & Enablement
Training design
User adoption strategy
Knowledge transfer
Documentation systems
Stakeholder communication
Resistance management
Salesforce Platform
Lightning + Classic
Flows + Process Automation
Enterprise + Unlimited
Sandboxes
Integration coordination
Data migration + management
North Star
Dayglow Values
As a strategist and historian, I am acutely aware of being part of larger systems. The personal values that guide my passions and actions in life are: collective responsibility, integrity, and exploration.
I approach my consulting practice through the lens of Dr. Barbara Love's principles of liberatory consciousness. I believe that meaningful work requires awareness, analysis, action, and accountability—both individually and collectively.
I recognize that true equity requires ongoing transformation, just like the systems I help improve.
My business decisions and consulting approaches seek to challenge existing inequities and grow community by:
Aligning my values with my actions, partnerships, and client selection
Prioritizing transparency and accountability in all things
Examining how my business practices impact communities beyond my immediate clients
Redirecting resources to historically excluded communities through equitable pricing
Building coalitions with other justice-oriented individuals and organizations
Collaborative Commitments
If the Dayglow CARE promise below resonates with you, then I'm the strategic partner for you organization!
Creative
Collaboration is at the heart of developing solutions that work for your specific situation, incorporating your expertise alongside mine.
I bring innovation to our partnership, exploring fresh approaches to your business challenges.
I move boldly and ask that you join me.
Adaptive
I stay curious about your company's mission, unique position, resources, and goals.
I lead with a mindset and practice of anticipating changes and respond quickly when you face unexpected challenges.
We flow with the changes instead of resisting them.
Reliable
I act with integrity in our working relationship, maintaining confidentiality and putting your interests first.
I'm a trust champion; I deliver on my promises and communicate openly about progress and challenges.
I am a long-term partner in your company's success, not just a short-term fixer.
Efficient
I design simple, effective solutions that address your needs without unnecessary complexity.
I provide stable frameworks and recommendations that you can consistently depend on.
You get intuitive, relatable, and easily adopted solutions without a lot of fuss.
